have to really give people a reason to keep listening to us." The Aerosmith concert experience is reason enough for many. It cre- ates an emotional connection with the audience that makes the fans feel that they know the band better than they did a few hours earlier and much better than those who werent there. Aerosmith continues to connect with new and old fans alike. The year 2002 brought about Aerosmiths two-CD set of greatest hits, Oh Yeah! Its release prompted another concert tour-and the wheel of marketing and music required to keep a legendary band at the top of its game continues spinning. At the axis is the vision, zealous pursuit of perfection, and dedication of Steven Tyler, which started when he was a boy. "Immortality. Its not much to ask for, is it?" says Tyler. "I wanted to sing on a record so after I died Id still be singing. That way I could live forever." And live on, Aerosmith will. In fact, when asked how long they planned to keep on rocking the house, Tyler replied, "Until we have to rename the song Walkers This Way. " Oh yeah.   f its true that sex sells, Madonna should be a multibillionaire. Born on August 16, 1958, in Rochester, Michigan, Madonna Louise Veron- ica Ciccone is sexy, sexual, sensual, stylish, energetic, sometimes outra- geous, always provocative, and usually controversial. Even though these descriptors apply to hoards of rock-and-roll stars, Madonna stands out among them as someone who can command fan, media, and general interest like few others in the world. More than Tina Turner, Aretha Franklin, Cher, or any of rocks female superstars, Madonna was the first female pop star to take complete control of her music and her image, in a way that redefines shaking up the status quo. Madonna is a musical superstar-one whose personality usually overshadows her musical product. Whether by design or by happen- stance (and its hard to believe that anything she does isnt by design), Madonnas product is as much about Madonna as it is about her     music. In her video Truth or Dare, she says, "I know Im not the best singer, and I know Im not the best dancer. But Im not interested in that. Im interested in pushing peoples buttons, in being provocative." And push buttons she has, managing to capture mass attention from fans and the media based on how she lives even more than on how she sings. Even people who didnt like her during her bubble-gum pop days of the early 1980s and have been asking themselves when she will go away? have come to realize that shes not going to. She has eclipsed the commercial accomplishments of many other more talented musi-