York. Pete Townshend of the Who helped induct the Stones, telling them, "Guys, whatever you do, dont try to grow old gracefully. It wouldnt suit you." Jagger responded, "After a lifetime of bad behav- ior, its slightly ironic that tonight you see us on our best behavior." Best or worst behavior aside, the Rolling Stones have changed the way people look at rock and roll, from the strategy and business savvy that goes into keeping a brand relevant to a culture to how peo- ple think of age, how they dress, and what they sing. Theyve forged the way for corporate sponsorships and bands as multimillion dollar corporations. They set the standard for longevity and vitality in the market and for live entertainment value. They represent continual product improvement and quality control. They are masters of fan creation and fan loyalty. They are, in short, the one and only Rolling ts the spring of 2001, and DJs around the country are previewing the hottest summer concerts scheduled to visit their respective cities. In the majority of the top markets, an old familiar group is coming to town, selling out venues from Cincinnati to Sin City (Las Vegas, of course). Aerosmiths Just Push Play tour is going into full bloom. When fans arrive at the concert, they immediately fit in with the crowd. Every possible socioeconomic, demographic, and psycho- graphic profile is in attendance-from the scantly clad, surgically enhanced twenty-something girls to the black-T-shirt-wearing 60- year-old guys who might recently have either fixed your plumbing or given your car a lube job. Look closer and you might see your boss or coworker, decked out in Dockers and button-down shirt. Suddenly the speakers rumble, an eerily sexual pulse coming from an unidentified instrument somewhere on the darkened stage. Bim- bos, aged hippies, kids, grandparents, and yuppies alike unite in one enthusiastic cheer as Steven Tyler, the stick-insect-like lead singer,     traverses the stage. From that moment on, and for the next three hours, the band and the crowd become one ball of rock-and-rolling energy, as each feeds off of the others passion. Expect lots of high-pitched screaming when guitarist Joe Perry and Tyler pair off together on stage during instrumental interludes, flex- ing their muscles and showing off physiques that should only be found on men half their age. But looking beyond their chiseled bod- ies, even former critics and skeptics have to admit that their sound is top-shelf. Tyler hits every note and infamous scream with perfection; Perrys guitars are slave to his magical touch; Tom Hamilton and Brad Whitford flawlessly conjure up all of the intense sound the other two